Background
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Year began: 1992    Franchising since: 1993

Keith Johnson saw how much his family enjoyed eating soft pretzels at a local farmers’ market and thought pretzels would be a great concept to franchise in malls. He worked at creating his own recipe for pretzels and, once the recipe was perfected, in 1992 opened the first The Pretzel Twister store in Naples, Florida.

The company began franchising in 1993, the first franchise opened by the mother of a Naples employee.